What is a Chatbot?

Really, what is a Chatbot?

A bot is a term typically used to describe software or code that automates a task. Chatbots are bots that automate conversation on a personal level to help users connect with brands, learn about products, and buy goods or services.

Advantages of using a chatbot in your marketing strategy include:

• Desktop-centric marketing automation requires marketers to capture email addresses via landing pages and then the system sends out email drip campaigns afterward. On the other hand, when implementing mobile marketing automation, you can capture chat IDs via mobile pop-ups and automatically engage via chatbot.
• Facebook Messenger chatbots can be used all throughout the user journey to qualify leads, convert users, and nurture customers.
• Using chatbots, you can easily broadcast messages via Facebook Messenger to anyone who has already messaged your Facebook business page. This function is helpful in delivering content like blog posts, webinars, or news about your business.

(from searchenginejournal.com)